CopyPress

If we were in an elementary school setting right now, I’d ask...

Wed, 25 Apr 2012 14:19:28 -0400

If we were in an elementary school setting right now, I’d ask the class, “Class, what’s the most important part of online marketing?” And then the class would collectively shout, “LIIIINKS!” Except for Little Jimmy, who would be in the back screaming or drawing on himself with magic marker.

Then I’d continue to explain to the class how it’s not just links that matter; but quality links. I’d try to illustrate this in a way that they would understand: “Getting one quality link is much more valuable than getting ten links from just anywhere. It would be like if I gave you an A+ on your vocabulary test versus if Jimmy scribbled a bunch of A+s on your vocabulary test. They’d be nice to see, but they wouldn’t really matter.” And then Jimmy’s parents would probably contact me for a parent-teacher conference.

Finding and Using Trending Content to Your Advantage Without Being an Obnoxious Brat

"Our creative dreams and yearnings come from a divine source. As we move toward our dreams, we move..."

Tue, 17 Apr 2012 12:50:09 -0400

“Our creative dreams and yearnings come from a divine source. As we move toward our dreams, we move toward our divinity.”

- Julia Cameron, The Artists Way (via magicalrealisms)

InteractEasy: Advertise yourself, not your product!

Tue, 17 Apr 2012 12:48:59 -0400

InteractEasy: Advertise yourself, not your product!:

interacteasy:

The HubSpots and Kissmetrics of the world have taught us a lot about In-Bound Marketing. At the face of it, it may seem like a tall order. But, is that really so?

The other day I was travelling in Mumbai Local Train and I realized how these principles apply to even seemingly…

“I am the left brain. I am a scientist. A mathematician. I love...

Mon, 16 Apr 2012 14:59:56 -0400

“I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.”

“I am the right brain. I am creativity. A free spirit. I am passion. Yea…rning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.”

We’ve tallied your votes and the results are in! After two...

Thu, 29 Mar 2012 15:50:47 -0400

We’ve tallied your votes and the results are in!

After two exciting rounds, our final would-be champions are…

Lisa Barone and Rand Fishkin for dominating our March Madness series! Head to the comments NOW to cast your final vote! We’ll reveal the champion next week!

CopyPress #MarchMadness: The Championship Round

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Thu, 29 Mar 2012 15:47:14 -0400

Welcome to the second round of CopyPress’s first-ever March...

Tue, 27 Mar 2012 13:23:00 -0400

Welcome to the second round of CopyPress’s first-ever March Madness series! We’ve tallied your votes from our Elite 8 round and we’re now ready to reveal the winners you chose:

Seth Godin
Rand Fishkin
Shoemoney
Lisa Barone

CopyPress March Madness: Final Four

jtotheizzoe: I think this is a fine motto for our collective...

Mon, 26 Mar 2012 11:31:54 -0400

jtotheizzoe:

I think this is a fine motto for our collective scientific motivations, is it not?

Oddly, this is almost verbatim out of a talk on networked knowledge and science communication I gave last week. Great minds …

We’re so excited to kick off CopyPress’s inaugural March Madness...

Fri, 23 Mar 2012 16:36:42 -0400

We’re so excited to kick off CopyPress’s inaugural March Madness Tournament! Throughout the series, we’ll be pairing up two legendary industry bloggers in an epic blogging battle! You’ll decide who wins by giving us your picks in the comments!

Introducing CopyPress March Madness: Elite 8

adteachings: If you think of ideas as being limited in supply,...

Thu, 22 Mar 2012 13:53:28 -0400

adteachings:

If you think of ideas as being limited in supply, that is exactly what they will become. Treat them as infinite, and you’ll get more of them more often.

jaymug:

Do not covet your ideas.

All writers use the same things: words, grammar, sentence...

Wed, 21 Mar 2012 11:25:51 -0400

All writers use the same things: words, grammar, sentence structure, etc. But what makes a writer unique? Their voice. It’s one-of-a-kind and it’s only theirs.

How to Write Right for You

The Content Marketing Institute recently asked nine leading...

Tue, 13 Mar 2012 14:05:10 -0400

The Content Marketing Institute recently asked nine leading experts to predict the future of content marketing in 2015. The results were predictable: experts talked about the rise of mobile publishing, an increased focus on video, and the power of real-time content.

The World of Content Marketing is About to Change…Can Your Company Keep Up?

helloyoucreatives: Stay calm and be creative

Tue, 13 Mar 2012 13:56:53 -0400

helloyoucreatives:

Stay calm and be creative

At the 2012 IRWD, President of Freshpair.com, Matt Butlein...

Fri, 09 Mar 2012 11:10:19 -0500

At the 2012 IRWD, President of Freshpair.com, Matt Butlein summed up the entire conference — and maybe even the entire industry of eCommerce with that one statement. It reminded us that while we can use innovation to push the boundaries of online marketing, it can be a complex and tricky task to master.

How Innovation Led to Higher Sales and National Underwear Day

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Fri, 09 Mar 2012 11:05:45 -0500

You can’t have a website without content; but you also can’t...

Wed, 07 Mar 2012 12:21:00 -0500

You can’t have a website without content; but you also can’t have a website without a designer. So, what comes first— content or design?

Why It’s Important To Plan Content Before Designing a Website

jaymug: Why not now?

Wed, 07 Mar 2012 12:20:18 -0500

jaymug:

Why not now?

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Mon, 05 Mar 2012 14:06:34 -0500

Conversion rates are all about finding how many fish you catch...

Mon, 05 Mar 2012 14:03:47 -0500

Conversion rates are all about finding how many fish you catch in your net: out of your monthly visitors, how many buy your product, call for a consultation, pre-order your book, etc. It’s how you measure the overall success of your website.

9 Ways to Measure your Content’s Success

Shopko teamed up with Usability Sciences for in-depth study on...

Wed, 29 Feb 2012 16:13:28 -0500

Shopko teamed up with Usability Sciences for in-depth study on user-experience. During the 2012 IRWD Conference, Todd Luckey, Senior User Experience Specialist at Usability Sciences and Mike Sidders, Vice President of E-Commerce at Shopko Stores Operating Co. spoke about their findings. We took away these best practices in site design.

Web Design 101: How Shopko.com Used Simple Design Practices to Rise Above the Pack