If we were in an elementary school setting right now, I’d ask the class, “Class, what’s the most important part of online marketing?” And then the class would collectively shout, “LIIIINKS!” Except for Little Jimmy, who would be in the back screaming or drawing on himself with magic marker.

Then I’d continue to explain to the class how it’s not just links that matter; but quality links. I’d try to illustrate this in a way that they would understand: “Getting one quality link is much more valuable than getting ten links from just anywhere. It would be like if I gave you an A+ on your vocabulary test versus if Jimmy scribbled a bunch of A+s on your vocabulary test. They’d be nice to see, but they wouldn’t really matter.” And then Jimmy’s parents would probably contact me for a parent-teacher conference.

Finding and Using Trending Content to Your Advantage Without Being an Obnoxious Brat

interacteasy:

The HubSpots and Kissmetrics of the world have taught us a lot about In-Bound Marketing. At the face of it, it may seem like a tall order. But, is that really so?

The other day I was travelling in Mumbai Local Train and I realized how these principles apply to even seemingly…

“I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.”

“I am the right brain. I am creativity. A free spirit. I am passion. Yea…rning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.”

We’ve tallied your votes and the results are in!

After two exciting rounds, our final would-be champions are…

Lisa Barone and Rand Fishkin for dominating our March Madness series! Head to the comments NOW to cast your final vote! We’ll reveal the champion next week!

CopyPress #MarchMadness: The Championship Round

Welcome to the second round of CopyPress’s first-ever March Madness series! We’ve tallied your votes from our Elite 8 round and we’re now ready to reveal the winners you chose:

• Seth Godin
• Rand Fishkin
• Shoemoney
• Lisa Barone

jtotheizzoe:

I think this is a fine motto for our collective scientific motivations, is it not?

Oddly, this is almost verbatim out of a talk on networked knowledge and science communication I gave last week. Great minds …

We’re so excited to kick off CopyPress’s inaugural March Madness Tournament! Throughout the series, we’ll be pairing up two legendary industry bloggers in an epic blogging battle! You’ll decide who wins by giving us your picks in the comments! 

Introducing CopyPress March Madness: Elite 8

adteachings:

If you think of ideas as being limited in supply, that is exactly what they will become. Treat them as infinite, and you’ll get more of them more often.

jaymug:

Do not covet your ideas.